Stańczyk has disappeared from a Jan Matejko painting. He is making his way through Warsaw to take advantage of preventive examinations. This is how the plot of the spot, which was created as part of the Day at the U campaign organized by the Rak'n'roll Foundation, can be summarized. Famous people were involved in the making of the film.
Don't get lost in thought! Move to the doctor!
Published Nov. 13, 2023 09:56
fot.: screenshot | YouTube
"A Day at the U" is a campaign launched in 2019 to encourage regular checkups, in which we focused on positive messages instead of ineffective disease scares. We know that one of the excuses for not getting tested is "lack of time." However, instead of shaming with the seemliness of this 'excuse,' we used it," reads the description of the video on the foundation's YouTube channel.
This is how a day was created when nothing is more important than preventive examinations, a day that each of us needs to confirm our health. Importantly - there is no fixed date. This one has to be set by yourself.
In this year's campaign, special emphasis was placed on men's health. This is because it turns out that, according to a survey conducted by ABR SESTA and SYNO Poland for the Rak'n'Roll Foundation, as many as 58 percent of men rate their health as good, but only 36 percent declare that they perform check-ups once a year.
The protagonist of the lead spot of the fifth edition of the Day at the U campaign is Stańczyk, who is taken from a painting by Jan Matejko and wanders through Warsaw to benefit from an examination. The role is played by singer Krzysztof Zalewski.
- A day at the U is needed for each and every one of us to confirm our health. Don't get lost in thought! Get moving! Take a U Day and visit your doctor," says the hero of the video.
The campaign by the Rak'n'Roll Foundation was created in partnership with the National Museum in Warsaw and Nationale-Nederlanden. The campaign was held under the honorary patronage of the President of the City of Warsaw.
