...and 67% of young women experience negative emotions associated with this visit. It is for them, among others, that a mobile gynecological office is setting off across Poland for the 7th time as part of Gedeon Richter Poland's "In Women's Business" initiative. This time it will visit smaller academic cities, offering examinations for all women, without exception.

Each year the "In Women's Business" project is devoted to a different specific issue and adopts a different theme. Previous editions have focused on such social problems as, for example, difficult access to a gynecologist for people with disabilities and patients from small towns, psychological barriers to visiting a specialist, avoidance of visits due to pandemonium or seniority, and taboos in conversations about intimate health.

This year's edition takes into account the needs of neuroatypical women, and all those who simply face sensory or emotional difficulties in their lives, which in turn impair the quality of the visit and its course. And this is all implicit in the slogan: "Without exception." It's not just up to the doctor or midwife what emotion they leave the office with and what they experience there. They can clearly communicate their needs, both in their interactions with the doctor and their preferences based on their sensitivities such as touch.

- In each installment of our campaign, we draw attention to the socially unconscious barriers to women's preventive health care. We want all women, without exception, to have access to examinations and not be limited by any obstacles. Every year we break down more walls, break stereotypes and raise awareness that women's health really is in their hands too! I'm proud that we can carry out our mission in this way," stresses Aneta Grzegorzewska, director of corporate affairs and external relations at Gedeon Richter Poland.

This year, in all 7 cities, the initiative is supported by ALAB laboratories - a nationwide network of diagnostic laboratories that helps take care of the health of Polish women and Poles through laboratory tests. Thanks to the cooperation with ALAB laboratories, female patients who visit the mobile gynecology office will be able to get a freeliquid cytology and HPV test after consulting a doctor. In addition, the doctor will also conduct an in-depth interview, perform: Gynecological ultrasound, and breast palpation. The mobile gynecology office will also be adapted for people with disabilities.

The impetus for launching this year's campaign was the results of a survey, conducted in August 2025, on a group of women aged 18-29. Its purpose was to find out how young women in Poland take care of their intimate health, but also what they feel, what emotions accompany them when they visit a gynecologist, and on what scale we measure the topic of neuroatypicality or sensory sensitivity.

The data derived from the report is not optimistic - it turns out that one in five young Polish women has never been to a gynecologist, and 67% of young women experience negative emotions about the visit. One of the reasons for this is the feeling that "my gynecological problems have been trivialized" and such a feeling was experienced by as many as 58% of young female respondents. One of the reasons for this is the current model of health care in Poland, in which a visit lasting 15 minutes does not allow the doctor to fully devote himself to the patient.

What could change this situation? Women who have already visited a gynecologist cite, above all, a sense of physical and psychological comfort (declared by 40% of respondents), an empathetic (39%), non-judgmental approach by the doctor, and clear, reliable health information (43%).1 This would also foster a conversation with the doctor about contraception, for example, since, as the report shows, the vast majority of women recognize the role of contraception in planning family life (84%) and have a need to expand their knowledge on this important topic (68%).

Why is the campaign's focus on neurodiverse people this year? Because data shows that they are a growing group among college students and other young women, and the numbers will only increase over time.

These individuals have unique sensitivities that sometimes cause various challenges, including gynecological prevention. The report indicates that up to 41% of women who describe themselves or are diagnosed as neuroatypical avoidor postpone visits to the gynecologist. The problems they report more often than others are over-stimulation or unfriendly staff at the registration desk.

As it is not difficult to see, women's needs for visiting a gynecologist are many, so this year's Gedeon Richter campaign has been designed to respond to them as much as possible. Hence, the mobile office will prioritize the doctors' empathetic and supportive approach, caring for the physical and psychological comfort of female patients. In addition, the offices will be equipped with elements aimed at, among other things, reducing stress or supporting the nervous system by providing as little stimulation as possible.

However, it should be remembered that a patient's comfort in the office depends not only on how the office is prepared, but also on how the patient prepares for the visit, with what attitude she comes to the doctor. If before the examination she tells the doctor about her needs, including sensory ones, related to the examination, for example, the stay in the office will take place
in a friendly atmosphere, and the woman is likely to get much more out of such a visit.

- In fact, this type of solution can be implemented to varying degrees by any facility with gynecological offices. It is worth paying attention to how the staff communicates with patients and live and remote, the lighting, sound levels and whether the environment promotes a sense of comfort and intimacy. Designing the space and staff with diverse patients in mind will translate into a more pleasant experience for ALL, and after all, that's where inclusivity comes in, says Dr. Zofia Malkovich, a sociologist and patient experience researcher.

Join the 7th edition of the campaign "In Women's Business. Without Exception" and take care of your health!

The Mobile Gynecology Clinic will be present in 7 cities: 9.10 Plock, 10.10 Wloclawek, 11.10 Gdynia, 13.10 Kwidzyn, 14.10 Ciechanow, 15.10 Lomza and 16.10 Siedlce.

More information and the full survey report are available at: zdrowa-ona.pl

Campaign partners

Kulawa Warszawa Foundation, Avalon Foundation, Polish Association of the Blind, Polish Association of the Deaf, Institute for Patients' Rights and Health Education, Nationwide Organization "Flower of Womanhood", Association of Women with Oncological and Gynecological Problems "Magnolia", Creatively for Health Foundation, Watch Health Care, Overcome Endometriosis Foundation, Pink Box Foundation, Our Stork Association. The "Healthy She" portal is a supporting patron of the campaign.

Source: press mat.