The sixth edition of the #bojatakmowie educational campaign is being launched. The aim of the campaign is to raise public awareness of the importance of regular blood pressure measurements. The slogan for this year's installment is - #measuringpressure. The campaign coincides with the May Blood Pressure Measurement Month screening initiative.
- Hypertension continues to be a leading cause of death, accounting for the deaths of some 11 million people worldwide each year.
- Only one in two people with high blood pressure is aware of the importance of regular blood pressure measurements.
- Hypertension remains undiagnosed mainly in active people under the age of 60 who are too busy to make medical appointments.
On May 1, 2023, Servier - in cooperation with the May Blood Pressure Measurement Month campaign, implemented by the International Society of Hypertension (ISH) since 2017 - inaugurated the sixth installment of the #bojatakmowie campaign. The global campaign aims to raise public awareness of the importance of controlling blood pressure. This year, the message is aimed at active people over the age of 40. This is the group least likely to be diagnosed with hypertension, which is affecting more and more young adults.
Hypertension, which is estimated to affect more than 1.2 billion people worldwide, is a leading cause of death.
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