The report shows that 60 percent of Polish respondents believe that the privacy protection of their data in the country is not excessive, while on average in Europe this is the opinion of 48 percent of the public.
Concerns include algorithms that learn the preferences of people browsing content on social networks. Such mechanisms are of concern to 59 percent of Polish respondents and 66 percent of all European respondents. In addition, deepfake content was considered worrisome by 76 percent of Polish respondents and by 80 percent of other Europeans. Furthermore, 71 percent of respondents to the KPMG survey feel uncomfortable about eavesdropping by voice assistants.
- The increase in the amount of data, its diversity and rapid technological development make data protection increasingly important, and the risk of privacy and security breaches is growing. At the same time, there is a noticeable increase in the awareness of European citizens, including Poland, about the importance of privacy protection. This trend confirms the need to enforce regulations that not only exist on paper, but will also ensure appropriate standards for data use. The growing importance of personal data in modern society requires taking appropriate measures at the regulatory, social and business levels. The trends outlined in the report will affect not only consumers, but also businesses who, by ensuring a high level of data security, build trust with their customers," comments Magdalena Bęza, Associate Director, Legal Counsel at KPMG Law.
Medical data is particularly vulnerable to leaks. There have been dangerous breaches in Poland in recent months. The first, last November, involved the hacking of ALAB medical laboratory network databases by the "RA World" group. As part of the hacking attack carried out, entire packages of personal data of Poles were stolen. Among them were the names, surnames, PESEL numbers and residential addresses of patients, along with the test results assigned to them.
The second of the high-profile violations took place in early April of this year and involved the Social Security Administration. According to unofficial information, the data of about three hundred payers, mainly individuals: in the form of names, surnames, dates and places of birth, home address, PESEL number, ID card number and bank account number, were transferred outside the Social Security Office by an employee who was a member of one of the trade unions.